30 years of ECONORM

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 Jubilee trip to Brienz BE

ECONORM SA celebrates its 30th anniversary. The teams from Saint-Imier and Gams meet up in Brienz, in the canton of Bern, in fine weather and good spirits. Roland Rhyner, the company's founder, is also invited to this special occasion, as is Patrick Vernier, who is a shareholder in the company with his company Erma Boécourt SA.

Anthony Schwab, CEO of ECONORM, greets the 70 or so participants, employees and partners of the company. Then, as always, it's off to higher ground - this time at 2266 m altitude on the Brienzer Rothorn with the historic Brienz Rothorn Bahn. 

The big party takes place in the evening at La Loube in Spiez. This beautifully rustic venue offers delicious grilled meats, salads and wine. Mijo - singer, musician and DJ - finds the right notes for every taste and in almost every language. The longer the evening goes on, the more people dance.


ECONORM's journey began in 1993 when Roland Rhyner started processing watch glasses on a second-hand production line for sapphire crystal coatings. He founded Econorm AG in Balzers in 1994. The company expanded and moved to its present location in Gams in 2001. New production lines are developed to meet the growing demands of the watchmaking industry.

As most of the major Swiss watch manufacturers are located in the Jura region, ECONORM establishes a branch in Saint-Imier, in the canton of Berne, to be closer to customers. This is where the customer center and the production site for prototypes and small series are located.

In 2019, ECONORM AG will be taken over by Anthony Schwab, who has already been CEO of the company since 2017. This new impetus goes hand in hand with the introduction of functional sapphire. Thanks to a seamless collaboration with the best Swiss sapphire producers, ECONORM offers the realization of a complete product, from the purchase of 100% Swiss sapphire to its decoration down to the smallest detail.

In 2023, the year of our jubilee, we also celebrated this spring - when we obtained our ISO certification.

We look back with pride at the milestones we have achieved and the fact that today, with around 70 employees, we are perfectly prepared for the future.

30 years of ECONORM
Rothorn 24.08.2023

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ECONORM AG - Saint-Imier

Prototyping & HQ

Rue Pierre-Jolissaint 35
CH-2610 Saint-Imier
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